Bifold and trifold marketing brochures are a staple for marketing to potential customers. They are printed pieces — generally printed on heavy letter or legal size sheets — that are folded once to create 4 panels, or twice to create six narrower panels. The advantage of folding a larger sheet into individual panels is that it is then easier for the sender of the marketing piece to separate the marketing message into coherent concepts, with each concept printed on an individual panel. This makes it easier for the recipient of the piece to understand the marketing message than it might be if the message were printed in large blocks of type on two sides of a single sheet of paper.
Generally, one of the panels is reserved for use as the mailer panel, on which the sending company’s name, return address and logo are printed, along with the mailing indicia from the U.S. Postal Service. This makes it unnecessary for the company to use a separate envelope to mail the marketing piece.
The address of the recipient is printed on the mailer side to ensure that the marketing piece reaches the intended person or company.
Often the otherwise empty space on the lower left side of the mailer panel is used to add an additional marketing message.
After printing the piece receives the appropriate number of folds, and the open end of the paper is usually held in place by the application of a circular tab.
to view several representative examples of Bifold and Trifold
Brochures and Mailers Luke Melton has designed.