The graphic above is the logo Latitude 28 Design and Marketing created for the annual Invita- tional Jazz Party that Arbors Records, in Clearwater, Florida, throws on Clearwater Beach. The logo was created mainly in Adobe Illustrator®.
For many years, Arbors Records has hosted a blow-out annual three-day invitaional jazz party at which as many as forty of the celebrated jazz artists that are represented by Arbors perform. The party is attended by hundreds of jazz afficionados from around the world, who are there to see and hear the musicians they enjoy performing on Arbors' many excellent jazz CDs, DVDs and videos.
For many years the get-together had been called "The March of Jazz." In 2009, Arbors changed the name and branding of the party to "The Arbors Records Invitational Jazz Party." Due to the name change, Arbors requested that Latitude 28 Design and Marketing design a logo to accompany the new name. The design shown above is the result.
Each year, the colors of the assymetric panels and the orbits are changed.
Return to Top