This full-page promotional magazine ad appeared in Insurance Marketing magazine to inform readers of AMC Publishing's four insurance marketing products that assist insurance general and brokerage agents to attract agents to represent their products to potential clients.
In designing the ad, Latitude 28 Design and Marketing's intent was to create a visually exciting ad that spoke of the pleasure of achieving success in life and in business. In the original photo the man was not smiling, so we replaced his head with that of a man who was obviously enjoying himself. Then, to visually tie the photo to the text we added color from the four product categories to what were originally plain, white panels of the umbrella.
The ad was created in Adobe InDesign®. The photo was taken from a photo CD and manipulated in Adobe Photoshop®. The AMC logo and the four publication logos were created in Adobe Illustrator®.
Latitude 28 Design and Marketing was responsible for this magazine ad in its entirety, including concept, copywriting and design/layout.